Anne Bourgeois-Vignon

Anne Bourgeois-Vignon is a strategic leader and creative force working at the intersection of culture and commerce.

Anne's Bio

Anne Bourgeois-Vignon is a strategic leader and creative force working at the intersection of culture and commerce. Specialising in transformation, innovation, and multi-channel marketing, Anne helps businesses and their leaders craft compelling strategies that drive growth, build brand affinity, and deliver measurable impact.
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Career Highlights
  • Global Digital Director at Magnum Photos: Transformed the iconic brand by starting up a D2C digital business inside the legendary art collective, launching new e-commerce platforms and creating innovative campaigns
  • VP Brand & Creative at trivago: Led global brand strategy and omnichannel content creation and partnerships
  • Executive Creative Director at Culture Trip: Part of the leadership team for this tech and travel scale up, spearheaded brand development, scaled teams to deliver cross-channel campaigns, and relaunched the award-winning Culture Trip Magazine.
  • Creative Content Director at NOWNESS (LVMH): Delivered award-winning creative and brand content and led partnerships with luxury brands
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Notable Client Work
  • Studio Frith: Working directly with the Founder to deliver strategic focus, commercial development and innovation to leading design agency, as well as serving as agency strategy lead on new clients and pitches.
  • Road.Travel: As fractional CMO, directed a full rebrand, from brand strategy and website development to PR and communications.
  • WeFolk Agency: Worked with the Founder to reposition the agency, leading to delivering a new website and communications strategy
  • Additional clients: Granger & Co, Vanity Fair, Jolene, Magnum Photos, TIME Magazine, The Association of Photographers
Creative leadership and management
Commercial development and innovation (B2B and B2C)
Brand strategy and transformation
Multi-channel marketing, content strategy and partnerships
Digital transformation and change management

Anne's expertise

Working with Anne

Anne's Personality

Anne describes herself as colllaborative and hands-on, strategic yet creative, analytical and data driven, open-minded and adaptable.
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Anne's Ideal Client
  • Has a strong brand purpose, or rooted in culture
  • Open to innovation and creative risk-taking
  • Focused on long-term brand growth
  • Interested in storytelling that drives business impact
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Why Work With Anne
  • Proven expertise in transforming brands and driving growth
  • Ability to combine creativity with data to deliver impactful strategies
  • Deep understanding of both cultural and commercial sectors
  • Global perspective and experience working with diverse, international teams
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How Anne Can Enhance Your Business
  • Inspire and support founders and senior leadership teams to drive change and impact
  • Leverage data and insights to drive measurable business outcomes
  • Develop actionable brand strategies that resonate with target audiences
  • Drive creativity, support innovation, and nurture successful teams

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