Helen Bazuaye
Writer, Workshop Facilitator and Coach, Brand Consultant, I&D Expert, Founder of Creative Grace
Helen's Bio
Helen is a creative industry professional with over 20 years of experience in storytelling, inclusion and diversity, brand consultancy and leadership coaching. She is the founder of Creative Grace, a content and culture agency that works with businesses to create inclusive spaces and impactful narratives. Passionate about building equity, she brings her expertise in coaching and DE&I to help organisations thrive and lead with purpose.
Career Highlights
- Founded Creative Grace, a content, coaching and inclusion agency, delivering culture-and engagement-building projects for organisations and brands in diverse sectors including fashion, food, property and retail.
- Led IKEA’s global editorial strategy, resulting in an award-winning customer loyalty publication and extending content offerings to digital platforms.
- Led the We Are Here programme at Curve, supporting young people from underrepresented groups develop confidence and creative leadership skills.
- Designed and delivered programmes and workshops that build belonging and embed inclusive process and ways of working, ranging from inclusive leadership training, bias training and inclusive language toolkits to DE&I strategy, road mapping and hosting drop-in clinics for brands including Philips, Global Media & Entertainment, H&M Foundation, Freuds, BBC, Tommy Hilfiger and Motability
Notable Client Work
- Philips: Developed DE&I strategies and facilitated inclusive marketing workshops.
- Curve: Delivered workshop-based leadership and team development programmes covering skills that included emotional intelligence, inclusive leadership, growth mindset, brand values and purpose and brand storytelling training for a roster of clients that included start-ups like FabricNano to multinationals like Accenture.
Helen's expertise
Working with Helen
Helen's Personality
Helen describes herself as creative, kind, strategic, tenacious, curious, open-minded and a laugh-a-holic.
Helen's Ideal Client
Helen’s ideal client is an organisation (or collective, or individual) that believes in playing fair; values people, community and the environment; thinks creatively; loves to collaborate; and is Ronseal about its values and purpose (i.e. what they say on the tin is exactly how they behave!)
Why Work With Helen
- Expertise in developing inclusive cultures that drive organisational growth and co-workers’ happiness and engagement.
- Proven experience in leading global projects across multiple industries, delivering impactful results in content, inclusion and strategy and development work.
- Passionate about empowering individuals and teams through coaching, training, and personal development.
- A creative and collaborative partner with a holistic approach to driving long-term, sustainable change.
How Helen Can Enhance Your Business
- By creating a culture of inclusion that fosters creativity, collaboration, and a sense of belonging within teams.
- Through leadership coaching that enhances performance and develops skills for navigating change.
- By developing compelling brand strategies that resonate with diverse audiences, leading to stronger brand loyalty and customer engagement.
- By delivering DE&I strategies and training that lead to actionable results and improved workplace culture.
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