Rebecca Bates

Market Researcher, Brand & Marketing Strategist for mission-driven organisations.

Rebecca's Bio

With over 15 years of experience working agency and client-side across three continents, Rebecca Bates partners with purpose-driven leaders and organisations facing inflection points—whether it be a mission pivot or expansion, developing a new approach or carving out a new position—and helps them to unpick complex landscapes, derive meaningful insights and gain strategic clarity.
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Career Highlights
  • Founded independent consultancy and delivered 16+ transformational research and strategy projects in first two years for mission-driven clients across the US and UK
  • Led Marketing & Communications team for largest nonprofit in the US working to bridge divides and fight societal polarisation
  • Headed and grew client services team for nonprofit clients, doubling portfolio revenue for global creative agency in the UK
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Notable Client Work
  • Nonprofit Children's Hospital, US: expanded their service offering through the acquisition of a new sub-acute facility. Conducted extensive patient and other stakeholder research to develop brand architecture integration and naming strategy
  • Public Safety Charity, US: pivoted their work to find community-led solutions to inequities in public safety systems for Black communities. Conducted stakeholder research to advise on a new brand name and identity for the organisation
  • Lifelong Learning School, US: major higher education institution wanted to deepen engagement with existing learning and reach new audiences. Designed and executed research to inform brand and marketing strategy to support growth
Research Design & Facilitation
Cultural Adaptability
Analysis & Insight Synthesis
Brand Strategy
Marketing Strategy
Workshop Design & Facilitation

Rebecca's expertise

Working with Rebecca

Rebecca's Personality
Rebecca describes herself as intellectually curious, analytical, creative, empathetic, and results-driven.
Rebecca's Ideal Client
Rebecca's ideal clients are organisations or individuals that have hit a moment of change and need new perspectives and a thought partner to help them navigate complicated challenges. They share the value of diving deep into ambiguity first and engaging diverse perspectives to uncover meaningful truths that can then drive transformational strategic choices
Why Work With Rebecca
  • Research-led approach: Experience of designing and facilitating large-scale, diverse stakeholder research projects
  • Cross-cultural competency: Ability to connect with people from diverse cultural and social backgrounds-Multi-sector experience: Mission-led experience spans for-profit and nonprofit sectors, covering the spectrum of organisation types, enabling application of business thought to nonprofit challenges and vice versa
  • Proven track record: Driven growth and engagement as senior marketing leader and independent consultant
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How Rebecca Can Enhance Your Business
  • Connect you more closely with your stakeholders—their perceptions, needs and wants
  • Provide clarity around objectives, opportunities and direction during times of pivotal change
  • Develop audience-led brand and marketing strategy to deliver on your objectives

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