Robin Bonn

Helping Agencies create their own 'Market of One'

Robin's Bio

For over 25 years, Robin Bonn has been helping agencies drive growth. As the founder and CEO of Co:definery, he combines consulting and coaching to help agencies differentiate themselves, win business and build happier, more profitable client relationships. A Marketing Week columnist and international keynote speaker, Robin brings insights from working with both global networks and leading independents.
Career Highlights
  • Founded Co:definery in 2016
  • Host of The Immortal Life of Agencies podcast 
  • Marketing Week columnist
  • Co-chair of BIMA's CEO & Leadership Council
  • International speaker, including keynotes for WPI, SoDA, DBA and ICOM
  • Former member of the IPA's New Business Group and DMA's Agencies' Council
Notable Client Work
  • Co:definery clients include DDB, McCann, MSQ, VCCP, The&Partnership, UM, MullenLowe, AnalogFolk, Stink Studios
Agency strategy, differentiation and implementation 
Reinvention of business development models
Leadership Coaching for individuals and teams (ICF-trained) 

Robin's expertise

Working with Robin

Robin's Personality

Robin is strategic, insightful and pragmatic. He combines deep agency experience with a passion for both business and personal growth, delivering lasting change with a focus on quick wins and minimal disruption.

Robin's Ideal Client

Robin works best with agency leaders who: 

  • Are tired of feeling like they’re in an oversupplied market 
  • Want to command a premium and win more profitable work 
  • Are ready to transform how they sell and approach their client relationships 
  • Believe that business growth and personal growth go hand-in-hand
Why Work With Robin
  • Create a lasting competitive advantage 
  • Embrace genuine differentiation, not just another re-positioning exercise 
  • Combines consulting rigour with coaching sensitivity 
  • Brings learnings from the world's best agencies 
  • Delivers tangible progress without disrupting business-as-usual
How Robin Can Enhance Your Business
  • Put your agency in a 'Market of One' 
  • Turn pitching from a lottery into a reliable growth engine 
  • Transform lead generation from a slog into a systematic success 
  • Develop longer, deeper, and more profitable client relationships 
  • Attract and retain the very best talent in the market

Feeling stuck?
An extra brain will help

Extra Brain is an advisory and consulting collective crafted to support agencies just like you. We can help you to create an agency you want to stay in rather than exit.