Victoria's Bio
Victoria Evans is an accomplished Commercial Finance Director with over 25 years of experience working with Corporates, SMEs and Start-Ups in optimizing revenue, profitability, and equity growth. With expertise across multiple sectors—digital, tech, sports, e-commerce, and FMCG—Victoria leverages a keen understanding of financial systems, business strategy, and cross-functional collaboration to drive shareholder value.
Career Highlights
- Led the multi-channel division at Kitbag Ltd (now Fanatics), driving a 30% sales growth in the first year and implementing multi-million-pound global retail contracts.
- Board advisory experience with corporations and SMEs, specializing in exit planning and fundraising.
- Instrumental in implementing systems for ERP, D2C platforms, warehouse management, and CRM across diverse sectors, including retail and tech.
Notable Client Work
- Everton Football Club: Audited and optimised sales channels, leading strategic improvements in ticketing, membership, hospitality, and retail.
- JJB Sports: Provided in-depth analysis of the football category and marketing activities to enhance revenue generation across physical and online stores.
- Manchester City Football Club: Set up a Middle Eastern retail operation in Abu Dhabi, significantly expanding the club’s global presence.
Victoria's expertise
Working with Victoria
Victoria's Personality
Victoria is a tenacious, commercially astute operator known for her social confidence, charisma, and ability to build highly productive relationships. She’s passionate about digging into the story behind the numbers and identifying key levers that drive value.
Victoria's Ideal Client
Victoria works best with SMEs or start-ups looking for:
- Strategic guidance on financial growth
- Assistance with exit planning or fundraising
- Expertise in digital and e-commerce transformation
- A partner who will challenge them to think differently and grow sustainably
- Businesses aiming to scale globally with solid financial foundations
Why Work With Victoria
- Extensive experience with both corporates and SMEs, ensuring tailored advice
- Deep understanding of how financial and operational systems intersect
- Proven track record of implementing long-term solutions for revenue growth
- A passionate advocate for mentoring finance teams to elevate in-house capabilities
- Value Based Approach
How Victoria Can Enhance Your Business
- Develop and implement financial strategies that maximise profitability
- Identify growth opportunities and optimise commercial partnerships
- Streamline operational and financial processes for greater efficiency
- Deliver robust financial planning, analysis, and reporting that drives decision-making
Feeling stuck?
An extra brain will help
Extra Brain is an advisory and consulting collective crafted to support agencies just like you. We can help you to create an agency you want to stay in rather than exit.